GULFOOD 2017-2018 Gulfood Exhibition and Salon Culinaire


Dubai World Trade Centre – UAE


96 SQM Island



Fonterra Co-operative Group:

Premiered at Gulfood 2017, Dubai World Trade Centre: Fonterra and the Brands, a global dairy nutrition company – a co-operative group owned by 10,500 New Zealand farming families and supported dedicated people around the world. Headquartered in New Zealand, where Fonterra has been dairy farming for more than a century. As the world’s largest dairy exporter, Fonterra is behind the brands you know and love, from Anchor™ to other local brands. nzmp™ the B2B ingredients brand works with leading food manufacturers to provide quality dairy ingredients and solutions globally.

Event Objective:

Raise awareness and reputation of nzmp™ – Dairy Expertise that leads the world. Award winning and show cased nzmp™ grass-fed dairy ingredients theme and Anchor™ FP brands. Create new business opportunities and strengthen existing customer relationships.

Design Elements:

Custom tailored 96m² exhibit. Dividing structure wall 50% nzmp™ grass-fed dairy ingredients, 50% Anchor™ FP center sample serving bar and cupboards. Clear focal graphic messaging throughout, along with a suspended four-sided rectangular super ID logo header. Individual laminated nzmp™ ingredients category activation counters, AFP tasting area for creams, mozzarella, cream cheese & pastries – stainless steel finish kitchen countertop and underneath oven for cooking pizza, pasta, and additional baking. Each individual cupboard supplied with mini-fridge and lockable storage space. Virtual Reality wall where attendees can gather and experience 360 viewing of farming in New Zealand. Touch screen interactive activity, LCD monitors speak to “Dairy for Life” and supply chain videos. Semi-private meeting area with soft seating. General storage for collateral materials, shelving, food preparation, refrigerator/chiller/freezer/water dispenser. Raised floor with blue carpet and artificial grass-turf application for nzmp™ area to support New Zealand grass purity messaging.

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