Fi ASIA 2017 & 2019 – Food Ingredients Asia


Bangkok Int’l Trade & Exhibition Centre, THAILAND


70 SQM Peninsula

Event Objective:

Fi Asia as the number 1 exhibition for South East Asia’s food & beverage industry, the perfect location for Fonterra Co-operative Group – nzmp™ to build awareness and reputation into the ever-growing ASEAN market with a grass-fed dairy ingredients theme. Create business value via generating leads, strengthen existing customer relationships and new business opportunities for nzmp™.

Design Elements:

Custom fabricated 70m² peninsula exhibit, open on 3 sides. Ground supported perimeter super header. Individual horizontal ceiling slats for aesthetics. 3D backlit nzmp™ logo’s throughout along with individual ingredients category activation counters to display collateral, samples, drink dispenser, soft serve ice cream machine, storage area and mini-fridge underneath. Backwall with build-in pizza oven and product display shelving. Lockable storage room for food preparation, standard refrigerator, cold & hot water dispenser, with fully functional water/waste sink. Raised floor with mixture of artificial grass-turf and laminated wood floor application. Semi-private and two informal meeting spaces with tables, decorated with green artificial vine leaves. Looping monitors with “Dairy for Life” and supply chain videos.

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